Wednesday, November 30, 2011

Smart Ass Coffee


So, a few short weeks ago, I found myself in Los Angeles for my sisters wedding. Wanting to rack up as many Four Square points as humanely possible, I found myself checking at every taco truck and hipster bar in the Silver Lake area.  The cool thing about Four Square besides allowing your friends to stalk you is that when you "check in" somewhere it also shows you other businesses in the area. One such business that popped up as I was checking in at the local laundry mat Starbucks was a place called Intelligentsia Coffee a few miles up the Sunset Strip.

Intelligentsia...

Intelligentsia...

Intelligentsia...

The name rang a bell and not for the fact that it sounded like something a Russian Commandant would say through clenched teeth during yet another purge.

Intelligentsia.... Coffee

I knew that I had heard of them, but due to the lack of good fresh roast, the timing belt in the engine of my mind was in need of an adjustment. So I did what any red blooded American would do. I asked my smart phone (A Motorola Atrix Holla!) and was directed first to Wikipedia where I picked up my Russian joke and then to a company website geared toward hardcore coffee nerds like me.

It was then when I remembered where I heard that name before, I had watched a billion different videos on Vimeo that they had put out on how to brew the perfect cup of coffee, videos that my smartphone was more than happy to play for me again. "Hey", I thought to myself, "these motherfuckers are kind of famous, I should probably try to check this place out and collect even more Four Square points before I leave town." Good old smart phones and their applications, what the fuck did we do before they came along?

So that Sunday, the morning before my flight, I got up nice and early and headed out towards Silver Lake, my thumb ready and waiting on my map app so that I might not get lost heading down Sunset. I bit of a walk and a short bus ride later, I was there ready to collect my "First Time" Bonus points and taste the sweet nectar of Araby that these uber smart coffee alchemists are supposedly capable of brewing via a ceramic pourover.

I must say that the Kenyan Coffee that I paid six bucks for was superb, leagues ahead of the Laundromat coffee and they did seem to take great care in brewing up the perfect single serving cup of coffee. But, it was not anything better than what I could brew at home using my own fresh roasted beans and my trusty Chemex. Also, it was six bucks, which is probably chicken scratch in a city like L.A., but a small fortune to a Midwesterner like me, especially when you consider fact that my own home brew costs me about fifty cents a cup, if that.

Despite their City Slicker Prices, I am still glad I checked out Intelligentsia in Silver Lake. After a few weeks of drinking cafe coffee (I have been to busy to roast) it helped remind me how good fresh roast is. Also, I totally got the highest score ever on Four Square. Ahh, Social Media Apps... How the fuck did we know what are friends were up to before they came along?

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